For How Much You Should Sell Your Instagram Account?

Your Quick Answer:

  1. The price for an Instagram account depends on the following factors, i.e. having a good number of followers on your Instagram account can help the account to be sold at an increasing amount.
  2. The niche of your Instagram account should be such that it attracts more audiences. Rate is higher for Instagram accounts with the niche that sells stuff or promotes brands, than normal channels.
  3. Having a good username that is apt for your Instagram account’s niche would help in selling the account for more money.
  4. Targeting audiences depends on two metrics. Age and the followers from countries like USA or UK. This would help make your Instagram account worth more.
  5. Instagram accounts with higher engagement rates on posts are worth higher values. This means accounts with higher likes and comments on posts and a large number of views on stories and videos are more likely to get sold at a higher price.
Expert Statement

Video on On Which Factors Does the Price for Instagram Account Depend:

On Which Factors Does the Price for Instagram Account Depend?

There are a few factors that decide the price of an Instagram account:

1. Number of Followers on Account:

Number of Followers on Account

Every Instagram account has different followers from a different region. To sell your Instagram account the first thing to look out for is to have a good number of followers on your account.

Obviously, at an earlier stage, the number of followers won’t be on the higher side. All these depend on your ability to attract followers to your Instagram account with your content.

You should aim for at least 1,000 followers and above to consider selling your account for a good amount. Accounts with below 1,000 followers are generally of little worth selling, provided you have an exceptional engagement rate i.e., 30% and above. 

2. Choosing Niche that Sells Stuff:

Choosing Niche That Sells Stuff

The second important factor you need to focus on to sell your Instagram account is the niche or the industry of your Instagram account as it will affect its audience and hence, the price largely.

The better the niche of your account, the more audiences will get attracted to follow you. In case your Instagram account is the one that is based on creating memes, you cannot ask for a higher price.

Instagram accounts that are into business, entrepreneur, selling stuff, or brand promotions can be valued much higher. The only reason is that it becomes much easier for these accounts to earn money.

3. Username Matches a Niche:

Username Matches a Niche

The third important factor for selling your Instagram account is to choose a good and easy-to-remember username that would aptly indicate the niche of your Instagram account.

Since people tend to judge an account by its name, it’s better to choose a name that is verified as original and is kept unchanged since its creation. Instagram accounts with such names are usually worth a much higher value and attract more audiences.

Also, make sure that the username is an English word and not comprised of any special characters or numbers. It is not going to add much value to the price of your Instagram account in case you don’t use such usernames.

4. Audience Target:

Audience Target

Having a large number of target audiences for your Instagram account mainly depends on two metrics: age and location. It has been seen that usually young adults aged between 18-30 tend to attract more target audiences, while those with an age group below 18 or above 30 have the lesser capability of doing so.

Also, the region or location from which you’re targeting the audience needs to be kept in mind. Followers who are from Tier-1 countries like the USA, UK, Canada, Australia, etc. are worth much more than the ones from Tier-3 countries.

5. Engagement on Posts:

Engagement on Posts

One of the most important factors is the engagement rate in the posts on your Instagram account. If you have a huge number of followers but only a few likes, your account won’t be worth much. On the contrary, in case your engagement rate is on the higher side i.e., between 10% – 30% or above, your account’s value is bound to surge up.

This factor depends on four metrics: the number of likes, comments, video views, and story views. Instagram accounts with posts having more likes and comments and a large number of views on stories and videos are more likely to get sold at a much higher rate.

For How Much You Should Sell Your Instagram Account:

There are different prices for different types of Instagram accounts:

1. How much is a 50K Instagram account worth?

How much is a 50K Instagram account worth

The worth of an Instagram account with 50K followers depends on the niche and the target audience. Price can go from $8,000 to $13,000. It all depends on how higher the engagement rate is for this particular account. 

  • As for the number of likes, you should be looking for around a 6%-8% engagement rate.
  • Your posts should be filled up with tons of comments, thus showing that your followers are engaged.
  • Your story views or video views should be great with around 10%-20% of your total followers. For example, in this case, you must have at least 5,000 of your followers viewing your stories.

2. How much is a 20K Instagram account worth?

How much is a 20K Instagram account worth

The worth of an Instagram account with 50K followers depends on the niche and the target audience. Price can go from $4,000 to $5,500. It all depends on how higher the engagement rate is for this particular account. 

  • As for the number of likes, you should be looking for around a 6%-8% engagement rate.
  • Your posts should be filled up with tons of comments, thus showing that your followers are engaged.
  • Your story views or video views should be great with around 10%-20% of your total followers. For example, in this case, you must have at least 2,000 of your followers viewing your stories.

3. How much is a 10K Instagram account worth?

How much is a 10K Instagram account worth

The worth of an Instagram account with 50K followers depends on the niche and the target audience. Price can go from $800 to $2,000. It all depends on how higher the engagement rate is for this particular account. 

  • As for the number of likes, you should be looking for around a10% engagement rate.
  • Your posts should be filled up with tons of comments, thus showing that your followers are engaged.
  • Your story views or video views should be great with around 10%-20% of your total followers. For example, in this case, you must have at least 1,000 of your followers viewing your stories.

How to Charge more than 100,000 dollars Selling an Instagram account?

Charging a good value for your Instagram account always depends on the niche you are choosing to engage a great number of followers to your account. To charge more than $100,000 for selling an Instagram account, you must have a good niche preferably the ones that are easier to monetize and have a very high engagement rate.

Also Read:

Leave a Comment