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How Much Is An Instagram Account Worth – 50K, 20K, 100K Followers

✎ Key Takes:

» You can determine the selling price of your Instagram account by assessing key factors, such as the number of followers, with a higher count contributing to a higher sale amount.
» Just use a niche that attracts a larger audience, particularly those promoting products or brands, as these accounts generally command higher rates compared to more general content.
» If you have a good username aligned with your account’s niche, target specific demographics like age and followers from countries like the USA or UK, and maintain high engagement rates with likes, comments, and views, your Instagram account becomes more valuable and likely to fetch a higher selling price.

How Much Should I Sell My Instagram Account For:

Here is the information that you get an idea of the price from this table below:

FollowersPrice (in USD)
5,000 – 10,000$100 – $150
10,000 – 20,000$200 – $300
20,000 – 50,000$300 – $400+
50,000 – 80,000$400 – $600+
80,000 – 200,000$600 – $1000+
200,000 – 300,000$1000 – $2000+
300,000 – 500,000$2000 – $5000+
500,000 – 1M or Above$7,000+

Note: The engagement rate and price range may vary depending on several factors, such as the niche, audience demographics, content quality, etc. The values provided in the table are just general estimates.

On Which Factors Does the Price for an Instagram Account Depend:

There are a few factors that decide the price of an Instagram account:

1. Number of Followers on Account

Every Instagram account has different followers from different regions. To sell your Instagram account the first thing to look out for is to have a good number of followers on your account.

Number of Followers on Account

Obviously, at an earlier stage, the number of followers won’t be on the higher side. All these depend on your ability to attract followers to your Instagram account with your content.

You should aim for at least 1,000 followers and above to consider selling your account for a good amount. Accounts with below 1,000 followers are generally of little worth selling, provided you have an exceptional engagement rate i.e., 30% and above. 

2. Choosing Niche that Sells Stuff

The second important factor you need to focus on to sell your Instagram account is the niche or the industry of your Instagram account as it will affect its audience and hence, the price largely.

The better the niche of your account, the more audiences will be attracted to follow you. In case your Instagram account is the one that is based on creating memes, you cannot ask for a higher price.

Instagram accounts that are into business, entrepreneurship, selling stuff, or brand promotions can be valued much higher. The only reason is that it becomes much easier for these accounts to earn money.

3. Username Matches a Niche

The third important factor for selling your Instagram account is to choose a good and easy-to-remember username that would aptly indicate the niche of your Instagram account.

Since people tend to judge an account by its name, it’s better to choose a name that is verified as original and is kept unchanged since its creation. Instagram accounts with such names are usually worth a much higher value and attract more audiences.

Username Matches a Niche

Also, make sure that the username is an English word and is not comprised of any special characters or numbers. It is not going to add much value to the price of your Instagram account in case you don’t use such usernames.

4. Audience Target

Having a large number of target audiences for your Instagram account mainly depends on two metrics: age and location. It has been seen that young adults aged between 18 to 30 tend to attract more target audiences, while those in an age group below 18 or above 30 have a lesser capability of doing so.

Also, the region or location from which you’re targeting the audience needs to be kept in mind. Followers who are from Tier-1 countries like the USA, UK, Canada, Australia, etc. are worth much more than the ones from Tier-3 countries.

5. Engagement on Posts

One of the most important factors is the engagement rate of the posts on your Instagram account. If you have a huge number of followers but only a few likes, your account won’t be worth much. On the contrary, in case your engagement rate is on the higher side i.e., between 10% – 30% or above, your account’s value is bound to surge.

This factor depends on four metrics: the number of likes, comments, video views, and story views. Instagram accounts with posts having more likes and comments and a large number of views on stories and videos are more likely to get sold at a much higher rate.

How Much Can I Sell My Instagram Account For:

There are different prices for different types of Instagram accounts:

1. How much is a 50K Instagram account worth:

The worth of an Instagram account with 50K followers depends on the niche and the target audience. Price can go from $8,000 to $13,000. It all depends on how high the engagement rate is for this particular account. 

◘ As for the number of likes, you should be looking for around a 6%-8% engagement rate.

◘ Your posts should be filled up with tons of comments, thus showing that your followers are engaged.

◘ Your story views or video views should be great with around 10%-20% of your total followers. For example, in this case, you must have at least 5,000 of your followers viewing your stories.

2. How much is a 20K Instagram account worth:

The worth of an Instagram account with 50K followers depends on the niche and the target audience. The price can go from $4,000 to $5,500. It all depends on how high the engagement rate is for this particular account. 

◘ As for the number of likes, you should be looking for around a 6%-8% engagement rate.

◘ Your posts should be filled up with tons of comments, thus showing that your followers are engaged.

◘ Your story views or video views should be great with around 10%-20% of your total followers. For example, in this case, you must have at least 2,000 of your followers viewing your stories.

3. How much is a 10K Instagram account worth:

The worth of an Instagram account with 50K followers depends on the niche and the target audience. The price can go from $800 to $2,000. It all depends on how high the engagement rate is for this particular account. 

◘ As for the number of likes, you should be looking for around a 10% engagement rate.

◘ Your posts should be filled up with tons of comments, thus showing that your followers are engaged.

◘ Your story views or video views should be great with around 10%-20% of your total followers. For example, in this case, you must have at least 1,000 of your followers viewing your stories.

How to Charge More than 100,000 Dollars selling an Instagram account:

Charging a good value for your Instagram account always depends on the niche you are choosing to engage a great number of followers to your account.

To charge more than $100,000 for selling an Instagram account, you must have a good niche preferably the ones that are easier to monetize and have a very high engagement rate.

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Pranab Sen is founder and author of Techniquehow.com. He is a full-time blogger, everything that gets published is from Pranab's hand. He likes to be a 'social media geek' since 2011 to understand the problems of readers more deeply and giving the solution through his writing.

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